Social Media can be utilized to bolster, establish, or ruin a brand’s image and web presence. We’ve seen countless examples of this over the last couple years as major brands have major “oopsies” that cost them clients and reputation for years. If there’s one thing that is always true with the Internet it’s that the Internet never forgets…
MySpace, Youtube, Facebook, Twitter, LinkedIn, Foursquare, Pinterest, Google Plus, Instagram, Reddit, Meetup, Discord, Tumblr, Vine, Snapchat, TikTok, and WhatsApp are just a few of the dozens of ultra-popular social media channels used today. Between these sites alone there are billions of potential users worldwide ready and willing to buy your product at the click of a button. But they don’t know who you are or what you offer.
A targeted social media campaign is the most effective way to develop a niche audience and bring new customers into your business. But you have to embrace the proper channel that works for your business. You wouldn’t post your bikini photos on LinkedIn (would you?) and you wouldn’t post your resume on Twitter in hopes of securing a job. Likewise, each social media platform has its own medium, audience, and demeanor that you must obey for optimum success.
At Starcresc, we love helping businesses dive into the right social media mix for their business to bring in clients, traffic, and make a few new friends to boot!
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